Protecting Your Brands By Enforcing Your Trademarks

Your brands distinguish your company from the competition. They are a symbol of your quality and reputation in the marketplace. That’s why they are important. Your most valuable brands can be protected by state, federal, and foreign trademarks. 

When someone knocks off your marks with inferior products, they harm your reputation and dilute your brand. They cause confusion as to the source of goods and services. That’s when it’s time to enforce.

Trademark Enforcement Strategy

1. Trademark Monitoring: Keeping an eye on new registrations and uses of similar marks for similar products is crucial. Regular monitoring allows for early detection of potential infringements, enabling timely legal action.

2. Cease and Desist Notices: Often the first step in trademark protection, a well-crafted cease and desist letter can lead to a resolution where parties without resorting to more expensive venues for resolution.

3. Negotiation and Settlement: Before moving to litigation, exploring co-existence agreements through negotiation can be a cost-effective way to handle disputes. It allows for crafting agreements that respect both parties' rights and continue business operations without further conflict.

4. Administrative Disputes & Litigation: When disputes cannot be resolved through negotiation, administrative enforcement or litigation becomes necessary. Depending on selected venue, we can prevent registration of similar marks, stop infringing activity, and recover damages.

5. Post-Litigation Enforcement: Winning a lawsuit is only part of the solution. Effective enforcement of judgment ensures compliance by the infringer and deters future violations.

Why Choose Panagos Kennedy PLLC?

With deep experience in branding and trademark law as both outside counsel and as former in-house counsel, Panagos Kennedy PLLC can show you how to maximize the value of your brands through trademarks and a cost-effective trademark enforcement strategy.

Contact Troy-based Panagos Kennedy PLLC today to discuss your specific branding or trademark situation. Visit our website to learn more.